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TANING®News

What's happening at TANING

Market expansion, product innovation and brand campaigns — as they happen.

2026-10-05

Opening a TANING Store Overseas: The Four Steps

With competition fierce at home, many entrepreneurs are looking abroad. Based on TANING's own expansion, the route is now well mapped — as long as the right steps are taken in the right order.

2026-10-05

TANING at International Food Festivals and Overseas Industry Events

Beyond opening stores, international exhibitions and industry events are another important stage for a brand going global — and TANING is active on that stage too.

2026-10-05

From Menu to Signboard: How TANING Localises Overseas

Every tea brand going abroad faces the same question — how far should localisation go? TANING's answer: adapt the form, keep the core.

2026-10-05

How Do Overseas Customers Rate Ya Shi Xiang Lemon Tea?

Can overseas customers take to a Chinese lemon tea? Judging by feedback from TANING's overseas stores, the answer is yes — and they are recommending it unprompted.

2026-10-05

What Do Overseas Franchisees Learn in Guangzhou? TANING's Training

Foreign faces are a regular sight in TANING's training rooms — franchisees who travel to China to learn everything needed to run one of its stores.

2026-10-05

How Are Overseas Stores Supplied? TANING's Cross-Border Supply Chain

Where does the tea base in a TANING store in Auckland come from? A tea mountain in China.

2026-10-05

The Hardest Part of Going Global Is Not Finding a Site — It Is Compliance

For a tea brand going overseas, the hardest step is not finding premises but compliance, and TANING puts it first in every market it enters.

2026-10-05

Entering India: TANING's Tenth Market

In July 2026 TANING signed for the Indian market with its first store confirmed for Delhi — its tenth market worldwide, and the first Chinese mainland new-tea brand to enter India.

2026-10-05

Why Oceania First? The Story of TANING's Auckland Store

In May 2025 TANING opened its first overseas store in Auckland, New Zealand, and a cup of Ya Shi Xiang lemon tea started a run on Eastern-style tea. Why Oceania, and not the closer markets of Southeast Asia?

2026-10-05

Is TANING Going Global? The Route from Guangzhou to Ten Markets

Yes — and faster than many expect. The hand-shaken lemon tea brand that started in Guangzhou now runs stores across several countries.

2026-10-05

Three Things Our Staff Will Tell You When You Order

Sweetness and ice are adjustable, butter egg waffles are best eaten hot, and if you cannot decide, start with the Ya Shi Xiang lemon tea.

2026-10-05

Why the Name TANING Sticks: How Tea Brands Get Named

TANING is easy to remember because its two characters are short and visual — they say what the brand is and stay in your head.

Let's bring lemon fruit & veggie tea to more of the world.

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Franchise and regional partnerships are open in Mainland China and overseas. Call our hotline or send an enquiry online.

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