Open a store that works
with TANING
Franchise and regional partnerships are open across Mainland China and overseas. We look for long-term partners who share our philosophy of crafting every cup with care.
Why partner with TANING
Category creator
Created the lemon fruit & vegetable tea category in 2017 — built-in recognition, not imitation.
A model proven globally
Operating experience in 13 countries and regions, tested by different markets, climates and habits.
Own supply chain
A 100-acre tea garden, graded perfume lemons bought direct, cold-chain delivery — cost and quality under control.
Brand momentum
Standard-setter for China's hand-shaken lemon tea, Guangdong Key Protected Trademark, Hurun and Golden Dragon awards.
Three ways to partner, matched to your resources
Single-store franchise
- For individuals or small teams entering tea for the first time
- Site assessment, SI design, training and opening support from HQ
- You run one store, with territory protection set in the contract
Regional partnership
- For partners with local channels, teams and business resources
- Responsible for store development and operations in a city or region
- Regional authorisation, team training and supply-chain support
Overseas partnership
- Brand licensing and regional cooperation for overseas markets
- Localised product adjustment plus compliance and certification experience
- Cross-border supply chain and our Malaysia training centre
What headquarters provides
Site selection
Catchment, footfall and competition analysis to find a location that works.
Design & build
Two SI standards — MALL and street — supported from drawing to handover.
Training
Systematic training and certification for managers and staff.
Launch & operations
Opening campaigns, digital tools, continuous R&D and marketing assets.
How it works
Submit enquiry
Fill in the form or call +86 18566652210 with your target city.
Qualification talk
We review licences, funding and expectations for an initial match.
Visit & tasting
Visit our Guangzhou HQ and model stores.
Sign & secure site
Agree the model and territory, sign and lock the location.
Pre-opening
Fit-out, training, stock and launch marketing — one-stop.
Franchise requirements
We look for partners who
- Alignment with TANING's philosophy and readiness for hands-on, long-term operations;
- Valid business qualifications and funding matched to the store model;
- Personal involvement in store operations (overseas markets also open for regional agencies);
- Retail space that meets brand standards.
Brand momentum, amplified by HQ
- Cross-brand collaborations with League of Legends, Chimelong Water Park, Panda Tennis Club, Jinan University and Dinghushan Spring.
- Celebrity moments: 'Journey to the West' one-day store managers reached 300M+ views; collaborations with Guangdong TV.
- Awards: Hurun Most Promising Restaurant Chain, Golden Dragon Award, Guangdong Key Protected Trademark.
Franchise FAQ
How much does a TANING franchise cost?
Fees are made up of the franchise fee, deposit, equipment and fit-out, and the first stock order. Amounts vary with city, store type and location, so we do not publish a single price online. Before signing you receive a full investment budget and the franchise disclosure document, itemised.
How long from signing to opening?
It depends on handover and fit-out. The sequence runs site assessment, design, construction, training and soft opening; the schedule is set once the site is confirmed.
What are the requirements for a site?
Mature shopping malls and established street locations are preferred. The space must fit the preparation area, waffle station and seating flow. The final decision follows an on-site assessment.
Do I have to run the store myself?
Single stores in Mainland China require the franchisee's personal involvement. Regional partners need a local operating team. Overseas markets can discuss licensing and regional cooperation.
Is there territory protection?
Yes. Both single-store and regional agreements define the trading area in the contract, so the brand does not crowd the same catchment.
Can I apply without tea experience?
Yes. Training covers product preparation, serving standards, service flow, hygiene and store management. No experience is required, but you need to invest time in learning and running the store.
Must ingredients be bought from HQ?
Core ingredients — tea base, syrups, jams — are supplied centrally to keep the taste consistent. Fresh fruit is sourced locally and checked against brand standards.
Can I open overseas?
Yes. TANING operates in 13 countries and regions. Overseas expansion runs mainly through regional partnership and licensing, with support on compliance, certification, cross-border supply and training.
Franchise enquiry
Hotline +86 18566652210
Or email taningmarketing@gmail.com
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