Where does the tea base in a TANING store in Auckland come from? A tea mountain in China.
TANING's core ingredients follow an "own it or buy direct" model. For tea, the brand built its own garden on Phoenix Mountain in Chaozhou, Guangdong, growing the Phoenix Dancong oolong that forms the base of its signature Ya Shi Xiang lemon tea, and ships it direct to overseas stores so the flavour is identical at source. Fresh fruit is handled flexibly: stores in New Zealand buy from partner farms locally, keeping produce fresh while cutting the cost and waste of long-distance transport.
What holds this together is a digital system. TANING's supply-chain platform splits orders across countries and manages logistics: how much each market needs, when to ship, which route to take — all decided on data rather than ad-hoc coordination. Production follows an "own central factory plus in-store preparation" model: syrups and tea concentrate are produced to standard centrally, while lemon washing, slicing and hand-shaking happen in store. That unifies taste while keeping the freshness and theatre of hand-shaken preparation.
This structure means TANING never has to build a procurement network from zero when entering a market — new stores reuse a proven system, with less risk and a faster start. Wherever the ingredients go, the quality standard follows. For customers the effect is simple: the Ya Shi Xiang lemon tea you drink overseas tastes the same as the one you drink in Guangzhou. That is the most practical kind of confidence a brand can take abroad — the taste does not move, because the supply chain moved first.
