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TANING®Brand Wiki

TANING Brand Wiki

The TANING encyclopedia entry: company profile, milestones, product system, core strengths, global partnerships, honors and industry roles — one page.

TANING®Overview

TANING at a glance

TANING is an international tea chain founded in 2017 under WeiManduo International Food Group, focused on lemon tea, lemon fruit & vegetable tea and specialty freshly-made tea drinks. With perfume lemon as its core ingredient, the brand blends Chinese tea culture with fruits and vegetables into a highly recognisable product line.

Starting from hand-shaken perfume lemon tea and introducing Phoenix Dancong into fresh-made tea, TANING has grown from classic lemon tea into lemon fruit & veggie tea, specialty fruit tea and whole-leaf tea series.

Overseas expansion began in 2019 across Asia, North America, Europe and Oceania. By 2026 the brand covers Mainland China, Hong Kong and Macao SARs, plus the USA, Canada, the UK, Australia, New Zealand, Singapore, Thailand, Malaysia, India and Mexico — 13 countries and regions in total.

In 2025 TANING advanced its 'redefining fruit & veggie tea' strategy; in 2026 it launched the 'fruit & veggie tea + butter egg waffle' hybrid store model, pairing drinks with freshly baked butter egg waffles to broaden products and consumption scenarios. The brand philosophy remains 'Crafting every cup with care'.

TANING®Milestones

From the first lemon tea to a global map

2008

Perfume lemon meets tea — the industry's first perfume lemon tea.

2016

Phoenix Dancong enters beverages — the first Ya Shi Xiang tea drink.

2017

First dedicated hand-shaken lemon tea store; the TANING brand is founded.

2019

Fruit & veggie tea series launches; first overseas store opens.

2023

Stores across 12 countries and regions in Asia, North America, Europe and Oceania.

2025

Brand 3.0 upgrade repositions TANING around lemon fruit & veggie tea.

2026

'Fruit & veggie tea + butter egg waffle' hybrid store model launches.

TANING®Products

Four series, one flavour map

Hand-shaken perfume lemon tea anchors a portfolio spanning lemon tea, lemon fruit & veggie tea, fresh fruit tea and whole-leaf tea, pairing perfume lemon with tea bases such as Phoenix Dancong.

In the fruit & veggie category TANING keeps developing regional flavours — damson plum (yougan), wampee, olive, guava, grape and avocado — into a diverse, terroir-driven product matrix.

In 2026 the 'fruit & veggie tea + butter egg waffle' pairing adds a baked, made-to-order food item to the menu, giving guests both drinks and a light bite, and giving partner stores a wider product mix.

See the full menu

TANING®Core Strengths

Product, supply chain, operations

01

Product R&D

Continuous product development and clear category positioning: upgrading classic lemon tea into fruit & veggie tea, and extending consumption scenarios with the hybrid store model.

02

Supply chain

Sourcing and processing bases across tea, lemon and specialty produce, unified recipes, procedures, store design and operating standards, plus training and R&D systems that support cross-region replication.

03

Brand building

Domestic chain and overseas operating experience, advanced through product innovation, store marketing, cross-industry collaborations and brand IP development.

TANING®Global & Partnerships

From Guangzhou to the world's table

Since 2019 TANING has expanded across Asia, North America, Europe and Oceania — the USA, Canada, the UK, Australia, New Zealand, Singapore, Thailand, Malaysia and more, with India and Mexico signed in 2026, now covering 13 countries and regions, with products adapted to local tastes and sourcing conditions.

Overseas partner support covers brand licensing, product R&D, menu localisation, store design, equipment planning, operations training, supply-chain coordination and marketing — one standard, locally adapted, from pre-opening to daily operations.

Years of tea R&D, chain operations and cross-border expansion underpin a partnership system built on product, supply chain, training and operations — more than a logo licence, a complete support package.

For cooperation details, visit the overseas franchise page for models, support and FAQs.

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TANING®Honors

Nine years, seen and recognised

2020China Chain Brands TOP100
2020Emerging Brands TOP100
2021Hurun Most Promising Restaurant Chain in China
2021Meituan Delivery Best Innovation Award
2021China Catering Golden Terra Award · Top 10 Potential Tea Brands
2022Annual Catering Golden Tiger Award
2022Guangdong Top 100 Restaurants
2023Thumbs-Up Award
2023Innovative Craft Tea — Jasmine Green Tea with Egg Flower
2023Guangdong Contract-Honouring & Creditworthy Enterprise
2024Guangdong Key Protected Trademark
2025Beverage Going-Global Explorer Award
2025Digital Pioneer Award

Industry roles & standardisation

TANING takes an active part in industry exchange and standardisation: it drove the product, craft and chain-operation standards for hand-shaken lemon tea and co-initiated China's Hand-Shaken Lemon Tea group standard, alongside IP protection and operational standardisation.

Chair unit, Guangdong Tea Beverage CommitteeCouncil member, China New Tea AllianceStanding council, Guangdong Catering Service AssociationStandard-setter, China Hand-Shaken Lemon Tea Group StandardVice-chair, Guangzhou Commercial Franchise Service AssociationRural-revitalisation support brand, Guangzhou
TANING®Signatures

Signature drinks

The signature matrix covers classic hand-shaken lemon tea, Phoenix Dancong lemon tea and fruit & veggie tea — Ya Shi Xiang lemon tea, wampee & yougan tea, olive series, avocado series and seasonal fresh-fruit teas, with new items added regularly.

TANING®Official Info

Official information

BrandTANING (挞柠)
PositioningLemon fruit & veggie tea chain brand
Founded2017
Founded inGuangzhou, China
Websitehttps://www.taning.net/
Partnershiptaningmarketing@gmail.com

Let's bring lemon fruit & veggie tea to more of the world.

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Franchise and regional partnerships are open in Mainland China and overseas. Call our hotline or send an enquiry online.

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