Competition in China's tea market is fierce, and more entrepreneurs are looking overseas: is opening a TANING store abroad actually workable? Judging by what TANING has already done, the route is well mapped out — but the steps have to be taken in the right order.
Step one: choose the market. TANING's overseas footprint now covers Southeast Asia, North America, Oceania and South Asia, and the barriers differ sharply. Southeast Asia is close to the supply chain with an established Chinese customer base, so it is the easier start; Oceania and South Asia are less contested, but they demand heavier work on compliance and supply. Franchisees should pick a market that fits their own resources and experience, not simply chase whichever one is trending.
Step two: clear compliance. Register the trademark early, study food regulations and certification requirements thoroughly (halal certification, for example, applies in some markets), and confirm the local rules on signage and trading before you commit. The compliance experience TANING has built up in each market can be handed straight to its franchisees — that is exactly what a brand system is worth.
Step three: learn the standards. Products and operations follow a complete set of standards: the hand-shaken technique, the serving sequence, equipment and hygiene rules. TANING runs a mature training system in China and an overseas training centre in Malaysia, so franchisees can train nearby and properly learn the craft.
Step four: plug into the supply chain. Tea base is shipped direct from TANING's own tea garden in China, fresh fruit is sourced locally, and the ingredient system is coordinated centrally by the brand. Franchisees do not build a procurement network from scratch — they can focus on running the store.
With the four steps done, what remains is to open the store to standard. Going overseas is not a gamble; it is a prepared move — provided every step is taken by the book.
