In July 2026 TANING formally signed for the Indian market, with its first store confirmed for the capital, Delhi. After New Zealand, India is the tenth country in TANING's footprint, making it the first new-style tea brand from the Chinese mainland to enter India.
The weight of that "tenth" only shows against the industry backdrop. Most Chinese new-tea brands going abroad stay in Southeast Asia — close by, familiar supply chains, an established Chinese customer base. Few venture as far as South Asia. India has a huge population, a high share of young consumers and a deep tea culture, but its consumption habits, legal environment and supply conditions differ sharply from Southeast Asia, so whoever enters first has to find the path themselves.
TANING's logic for choosing India still comes back to product: a fresh, real, natural fruit and vegetable tea that does not depend on heavy localisation, standing instead on its ingredients and made-to-order craft. From China to Southeast Asia, North America, Oceania and now South Asia, TANING has never expanded aggressively — in each country it first does the invisible work on supply chain, compliance and training, and only then lets stores land.
For Indian consumers, the first Delhi store brings something unfamiliar: lemons shaken by hand, tea made to order, the whole process in plain sight. For China's tea industry it is another first — the South Asia section of the Chinese new-tea map is now filled in. From Guangzhou to Delhi, what a cup of lemon tea has covered is not just distance, but another step by a Chinese brand into the global market.
