TANING has formally signed for the Indian market, with its first store confirmed for the capital, Delhi.
After New Zealand, this is the tenth country in TANING's global footprint, which also makes TANING the first new-style tea brand from the Chinese mainland to enter India.
From China to Southeast Asia, North America, Oceania and now South Asia — a fresh, real, natural cup of fruit and vegetable tea is crossing more mountains and seas. In itself, that means more than we expected.
To be honest, Delhi is not TANING's first attempt at going abroad, but it is the furthest. Not furthest in distance — furthest in culture and in market habits. Yet we hold to one belief: good taste needs no translation. The lightness that fresh produce brings is a language the body reads directly.
The store is being prepared, and the opening date will be announced in due course.
Ten years of work, ten markets placed. What TANING set out to do was never "going out" for its own sake, but to bring a genuinely good cup of fruit and vegetable tea within reach of more people.
Thank you to everyone following TANING. The road is still long, and we are taking it steadily.
TANING — connecting the world with fresh fruit and vegetable tea.
