Superfoods drive drink innovation; healthy light drinks move up another level
The new chokeberry and red apple series selects chokeberry, cranberry, red apple, tomato and other superfoods, combining measured formulations with modern tea craft to create drinks with both nutrition and taste. The series has two products:
Chokeberry, red apple and amla: the anthocyanins of chokeberry with the sweet finish of amla — layered, clean and refreshing
Chokeberry, red apple and tomato yoghurt: the natural sweet-sour of tomato with the creamy texture of yoghurt — balanced nutrition for a light meal
Both follow TANING's healthy, light and natural product standard and answer what modern consumers want from healthy eating: a daily drink that is both tasty and nourishing.
Sales surge over the holiday
Launched during the National Day golden week, the series was an immediate hit. Stores across the country saw queues, and some core shopping-district stores set single-day sales records. Store managers report that the concept and health positioning successfully attracted young consumers who care about quality of life, making it the standout series of the season.
Creators spread it organically
The launch also set off a wave of visits. Food and healthy-lifestyle creators went to TANING stores and shared their experience on Xiaohongshu and Douyin. Topics such as the antioxidant properties of chokeberry and getting a day's fruit and vegetables in one cup drew wide discussion, and the series stayed hot for a full month — confirming the brand's healthy-upgrade strategy.
Continuous innovation, leading the light-drink category
TANING's head of product development says the team watches what modern consumers need, and keeps innovating by bringing superfoods from different regions into product development, giving customers more varied and healthier choices.
Going forward, TANING will keep to its naturally better philosophy, deepen cooperation with quality partners across fields, and keep launching drinks that fit modern healthy living — strengthening its lead in healthy light drinks, bringing customers more surprises and partners more value.
