On 11 October 2025 the third Guangzhou Fine Food Week opened at the Haixinsha Asian Games Park. More than 150 quality brands from dining, culture and lifestyle took part in a nine-day city-wide food event. TANING, one of the most watched made-to-order tea brands at the event, worked closely with the well-known water brand Dinghu Spring Water; their joint booth, built on healthy product thinking and hands-on activities, became one of the most popular stops on site and showed the pull of the upgraded brand.
The collaboration product wins people over
The spring-water fruit and vegetable tea created jointly by TANING and Dinghu Spring Water was the star of the show. Built on the idea that good water makes good tea, it won broad approval for its clean taste and healthy recipe. A second-cup-half-price promotion triggered a buying rush: stock sold out several times and had to be replenished, and the queue at the booth never stopped. Many customers said it met their need for a healthy drink while giving them something genuinely different to taste — a good match for the quality of life urban consumers are after.
Activities that make the brand land
Beyond the product, TANING's booth ran a full programme of activities. A Xiaohongshu check-in giveaway (fridge magnets) drew long queues of young visitors; the ring-toss game area kept people laughing and showed the brand's youthful energy; a zumba party and a running group passed the healthy-living message on in motion. Each element increased participation and made the idea of light, fresh produce — naturally better — land in a more vivid way.
The upgrade is working
Unprompted visits and coverage by food creators and media confirmed the market's response to TANING's brand upgrade. From the hand-shaken lemon tea specialist it was known as, to today's advocate of FRUITS & VEGGIE TEA, TANING holds to healthy, light and natural: carefully selected fresh produce and natural ingredients, zero additives and a light footprint, for drinks that are genuinely healthy and natural.
The food week runs until 19 October 2025. TANING looks forward to meeting more visitors and letting them experience the healthy lifestyle that light, fresh produce brings. The brand will keep deepening its upgrade, working with more quality partners, and bringing healthier, more varied drinks to market — continuing to drive innovation in the light-drink category.
