TANING has signed its India market agreement, with the first store confirmed for the capital, Delhi — making it one of the first Chinese mainland new-tea brands to enter India. The move extends TANING's global footprint to 12 countries and regions, from Mainland China, Hong Kong and Macao SARs to Southeast Asia, North America, Europe, Oceania and now South Asia.
The Delhi store will launch the full 3.0 fruit & vegetable tea line: high-aroma Phoenix Dancong from TANING's own tea garden as the base, paired with perfume lemons picked and shipped within 72 hours from a 1,392 m origin, with sweetness and tea strength tuned to local taste. The signature Ya Shi Xiang lemon tea, the avocado series and the pink guava lemon tea will all be on the menu.
What makes this cross-market replication possible is two things TANING has built over the past years: a 100-acre owned tea garden on Fenghuang Mountain in Huzhou for a stable tea base, and a complete store SOP covering site selection, training and serve-out.
India is one of the fastest-growing tea beverage markets in the world, with a young population and rapidly rising acceptance of new-style tea. Starting from Delhi, TANING will expand step by step into major South Asian cities, bringing "make every cup honestly" to more places.
