On 18 June 2025 TANING announced its 3.0 brand upgrade: from hand-shaken lemon tea to lemon fruit & vegetable tea. This is not an addition to the menu but a claim on the category itself — the world's good teas, fruits and vegetables in one cup, rebuilt around a 1+1+N formula: lemon as the base, tea as the backbone, produce as the variable.
The 3.0 matrix spans avocado, kale, guava and amla blends. Avocado strawberry cheese carries texture and satiety; green grape and kale delivers freshness and vegetable intake; pink guava lemon tea brings aroma and a sense of place — one formula, many solutions.
Behind the matrix is the supply chain. A 100-acre owned tea garden on Fenghuang Mountain in Huzhou supplies a stable leaf tea base; perfume lemons are picked and shipped within 72 hours from a 1,392 m origin and kept under cold chain throughout.
From being the first in the industry to put fruits and vegetables into lemon tea in 2017, to turning lemon fruit & veggie tea into a complete product line in 2025, TANING has moved from category pioneer to category definer. That is also the logic behind its next stage of overseas replication: products can be copied, standards and supply chains cannot.
